Good article describing some aspects on how to partner with another company and in this case a Channel Partner. Check this as well for some other perspectives: http://www.handsonbusinesscooperation.com/business-cooperation/prepare-for-cooperations/ and http://www.handsonbusinesscooperation.com/business-cooperation/explore-candidates/ https://www.mindtheproduct.com/2017/11/can-product-companies-align-channel-partners/