Good article about the way to organize your business in the Digital Economy. A new mindset - It is a lot of Business Cooperations in different forms and shapes. However one must be clear on what purpose and how. http://www.forbes.com/sites/forbesinsights/2017/02/15/the-new-corporation-an-ecosystem-of-partnerships-with-a-flexible-culture/#495a41f8e750

Interesting and a good example of a Market Cooperation in the Digital Society. http://www.nordiccarconnect.com/

Another good advice on getting to a win-win situation. However one must be careful not to promise too much otherwise the relation can get sour a time after. http://bigthink.com/videos/chris-voss-on-negotiating-using-the-gain-versus-loss-bias