A good article describing the difficulties when two companies work together on innovation. Who will use the result? It's even more difficult if you are a small company working with a big one.
https://www.fastcompany.com/40420096/for-startups-the-arrival-of-amazonand8217s-echo-show-is-a-reminder-of-the-risks-of-partnering-with-a-giant
https://www.fastcompany.com/40420096/for-startups-the-arrival-of-amazonand8217s-echo-show-is-a-reminder-of-the-risks-of-partnering-with-a-giant
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